8-Week In-House Install

Graydon explains why marketing agencies commonly underperform for med spas, citing account managers split across 20 to 50 clinics, a new client honeymoon period that fades after about three months, generic discount style offers, and multi week turnaround on new campaigns. He presents Forever Booked's done with you model, including its Unicorn Offer Builder and same day campaign launches, as the alternative, and states the company will refund or extend service free of charge if a client's campaign is not working.

Transcript: All right, if you've been, burned by a marketing agency, this is the video to watch. This is actually remarkably common. I would say three out of four of the clinics we speak to have been burned by an agency in some way. So this video is going to explain why that happens and how to end the cycle once and for all. So the first problem that we have is the attention dilution problem. When you work with an agency, you're actually working with an account manager who's managing 20 to 50 plus clinics at a time. And so that means that you only get 2% of that person's brain when you work with them. And this is why it feels like your clinic's never a, priority. Imagine trying to run your business with only 2% brain power. It's just not going to work. Second, we have the new client trap. So when you work with an agency, often those first three months are pretty good because you're a new client and their top priority is to get you to stay after that initial three months. However, from month three onward, your account goes into maintenance mode and, and your results start to suffer. This is because the agency's goal is to collect as many retainer payments as possible from you with the least amount of resources, which is why you'll often be switched to a junior account manager who's not as good as one of their senior account managers that they put on new clients. Next, we have the offer problem. So when you work with an agency, they're either going to ask you what offer to run which is not good, or they're going to force you to run one of their proven Groupon style offers that destroys your brand and your price integrity. And then when it comes to the ads, you're often paying them 2 to 3k a month just to make some minor changes to some generic templates. So at the end of the day, you're using generic Groupon offers and your funnels, your ads, they look like everyone else because the agencies are just recycling templates because again, they're trying to scale, they're trying to keep you on collect those retainer payments while using the least amount of resources as possible. Next, we have the speed problem. So I ads don't always work on the first try. In fact, they often don't work on the first try. That's why you need to be able to test new offers fast. The problem is that agencies are often too slow for this. They'll waste weeks running a bad offer while draining thousands from your account. And then often you will notice that Your ads aren't working, you'll request a new campaign, a new offer to try to get it working. And then it's normal for them to spend another two or four weeks running a new offer. You need to be able to launch new offers within hours you, not weeks. So those are the problems. And here's how Forever Booked fixes this. First, we run a, done with you model which fixes the attention dilution and the new client trap. So with our program, you or someone from your team is responsible for it. It is a bit more work upfront, but I swear this is the best way for you to succeed long term. Because think of it, when you're running the program, your team manages one account and that is you instead. Instead of an account manager handling 50 other clinics. And this is the core reason why Done with you makes so much sense when you own your marketing. When you take marketing in house, you're going to get way better long term results because you're only focused on your clinic. You're not reliant on some junior account manager trying to juggle 50 other med spas. Problem is that running your own marketing is difficult. The barrier is having a system that's easy for you to run in house. And that's exactly why we created Forever Booked. And, and of course you get a dedicated senior marketing coach who's going to guide and help you every step of the way. Next, we have the Unicorn Offer Builder, which solves the offer problem. So the key is to leverage offers that are already working while customizing them to your clinic. This way you can leverage what already works while creating something that's unique to you. Because you don't want to be flying blind, you don't want to be creating things from scratch, but you also don't just want to be recycling templates that are going to make you look like everyone else. So the best way to explain this is to just show you our offer builder. When you want to create a new offer, you either jump on a call with our team or you can do this yourself. You click new offer, click on the templates and you can browse through our top performing offer templates. So let's click this one. The Glass skin Transformation. It's going to fill out all the elements of that offer and then what you do is just change the items, add items, take them away, then adjust the values and the pricing to customize everything to your clinic. So after working with medical SPAs for over 8 years running offers, this is the best way to do it. You want to start with what's already working and then have a very, very simple way to customize it to your clinic. This way you can spin up offers in minutes instead of waiting weeks for agencies to get back to you. Next, we have same day campaign launches. So this fixes the speed problem. Option one is to hop on a call with a marketing coach and launch your campaign together that same day. Or. Or you can launch campaigns by yourself in your own time using our system. And the result is you can launch campaigns in a day instead of waiting weeks and jump on new trends before your competitors. So back here in the offer builder, this is how easy it is to launch a campaign. Once you've finished your offer, you're going to click Create meta campaign and you're going to follow these four steps to launch it. So the first step is the ad copy. With our system, we take all your clinic and offer details and you can write the copy with AI. We get it done and then you can manually make edits to the finished copy. For the media, we use a combination of our content, your in clinic content, and then we overlay custom graphics using this tool. We'll also throw in some images that are 100% created with AI. And then for the configuration page, you set your budget, your demographics, your location targeting, and then on review and submit, you submit the ad to our team and then we launch it for you in the background. So no messing around with Facebook integrations. The ad ad manager, we do it all. You only focus on the part that you need to focus on, which is creating the offer, customizing it, and then working with us to leverage your in clinic content for the ads. So that's how simple it is to launch a campaign. Instead of waiting weeks for an agency to get back to you, you do it yourself or you jump on a call with us that same day to get it done. Okay, one last note. I just want to say that I was raised by good parents who taught me to not screw people over. My dad also runs a med spa and got swindled by a few device companies when I was a kid. This was not a fun period for our family and I do not wish this upon any of our clients. This is why we just refund people or we extend the program free of charge if it's not working. It's also a small industry, people talk and it's better for us to make things right than to save a few bucks in the short term. So that's it for this video. I hope it answered or addressed some of your concerns about being burned by agencies. I want to say that we do not take. Take this lightly. I know how you're feeling. I've been through it myself. I've seen it at, my dad's clinic. And this is something that we take very, very seriously. So, again, thank you for watching, and we look forward to speaking with you on a call.

Graydon walks through conservative and stronger ROI scenarios for Forever Booked's initial 8 week program using a sample calculator, projecting the conservative case at about 10,000 dollars in revenue and a 1.1x return in the first weeks, growing to roughly 90,000 dollars over 12 months against 44,000 dollars invested, versus a stronger case reaching about 25,000 dollars in the first 8 weeks and nearly 300,000 dollars over 12 months. He frames the program's initial goal as breaking even while installing a repeatable patient acquisition system, not promising immediate large profits.

Transcript: What results can I expect? So this is the million dollar question. I'm sure this is on your mind and in this video I'm going to do my best effort to get you excited about our program but also set expectations conservatively so we're not over promising then under delivering. So let's get right into this video So to start off, what's the goal of our program? The goal of our initial eight week program is to install a predictable patient attraction pipeline in your clinic for free. Yes, you're still going to pay us, but we've designed the program to pay for itself. And we're not trying to make you a millionaire in eight weeks. We're trying to install this program, get you in the green and set you up for success in the coming 12 months and beyond. So So to explain this, let me open up my fancy Nancy ROI calculator here and I'm just going to walk you through the metrics. So you can see here that the results of the first 8 weeks we have revenue of just about 10k. That is between our booster shot reactivation campaign ads and referrals. 28 new appointments, Six of those are from new patients. A net profit, about $$941 for a 1.1x return on your investment. Now you may be thinking this isn't very exciting and it's not exciting, but I'm painting this as a conservative scenario obviously you can do much, much better in the eight weeks. But I want to show you that this is still a success because it's going to set you up for massive profits down the road. So let's just walk through this metric by metric. So on the left here we have our booster shot. So this is the first initial reactivation campaign that we run for your clinic to get you instant results. So let's Say that your database has a very conservative only 500 contacts contacts that we're going to send the promotion to. We have a conversion rate of 2%. So 2% of those 500 say yes to the offer for 10 sales. And then if the offer price is $$500, that's 5K in revenue from this initial campaign, which is, shows up right here. So we have 10 bookings, 5k in revenue. Then right after your booster shot, the next step is to launch your ads. so with your meta ads, we recommend $$1,500 a month on ad spend cost per lead of $$17, which is very conservative. A 10% booking rate, which is also very conservative. You're converting 10% of those 88 leads into appointments, 70% show rate, $$150 intro offer price. So the offer that we're using to bring in those Leads is for $$150 intro package, a close rate of 40%, which means that the clients that come in for that intro offer, you're converting 40% of them into actual patients for your clinic. A 30 day revenue per new patient of 500. Which means of, the patients you close, they're spending on average $$500 within that first 30 days. And then lifetime value is $$1500, which means Over the lifetime of that new client you're collecting $$1,500. and then 0.25 new referrals per patient, which means very conservatively, for every four patients that comes in, we're generating one referred patient from that. so totaling that up in the first eight weeks, we have ten new bookings from your booster shot. So 5k in revenue, 5 bookings from ads, which is about 4k in revenue than one booking from referrals, which is About 600. so again, not very exciting, but I would still consider this a success because you're in the green, you have the system installed. You've learned a ton in this eight weeks and it's going to set you up for massive profits down the road. So let's look at that right here. The cumulative growth over the next 12 months. So down. The first month you're going to be generating about 8k. That's from the booster shot campaign and the ads you can, your investment is at 6k startup fee. Then the second month it goes down a bit because we're not running that reactivation campaign on the second month. We just have the revenue from your ads and from the new patients that are coming in. Then we see a spike in the third month because we like to run these booster shot reactivation campaigns every two months. So every two months you get a spike in cash. And and then you can see that it continuously increases here because not only are we getting the upfront revenue from those new clients, we're seeing, we're getting the accrued lifetime value from those new patients that are coming in again and again. and the best med spas, they pay attention to this lifetime value number and they try to maximize it as much as possible because they know that marketing isn't just about generating an initial sale. it's about generating a new loyal patient that's going to come back for years and spend a lot of money with you. so this is the conservative number. You invest about 44k. You make about 90k within that 12 months. But it can get much, much better than this. So let's say that you have a bit more of an established business. You have a database of 2,000, which we can send that initial reactivation campaign to. Even if we decrease the conversion rate, which often happens, the larger database you have, the lower the conversion rate gets. because often that database is older and a lot of the numbers are stale. Even with that decreased conversion, we're still going to make 10k in revenue instead of the original 5k. And then with meta ads, we're we're still spending $$1500 a month, but let's say that we're able to leverage some of your in clinic content to create better ads. We can bring the lead cost down to say $$14, which is much better, but so conservative. Let's say that you follow our lead conversion strategies and our software, you're able to bump your conversion rate up to 20%, which is very realistic. Then we make sure you're collecting deposits for new patient appointments and also reminding them before they show up. So that bumps the show rate to 80%. Then let's say you're following our in clinic sales tactics so your close rate goes up to 50. We leave the 30 day revenue and and you get a bit better at retaining clients. We bump that LTV up to 2k with those new numbers. We're now making 25k within that first 8 weeks 16k profit. But but the more exciting part is the 12 month outlook. Now you're making an additional almost 300k over the 12 months. You can see that you're still in the green, but you're making way, way more money each month because you have a larger database. You're, you're converting better, you have a better lead cost, all because you're following our program. So I wanted to paint these two scenarios, the conservative one, which is the floor, to show you that it's still a success even if you just barely break even within the first eight weeks. That's totally fine because this is a long term program and and we're with you for the long haul to grow your clinic over years and years. So those are the tangible results. But then we also have the results that you can't see from our program. No more 3am anxiety, staying awake at night wondering where your next patients are coming from. You're going to have a system that's going to take care of that for you with this program, enjoying full control. So no longer being at the whim of these agencies, being able to do things on your own terms, not on the agency schedule. Converting more leads since your staff has a simple proven AI integrated system to follow same day launches. So being able to launch a new offer today instead of waiting weeks for an agency to launch it and then ultimately this is the best one. Starting to love marketing. Once you get a bit of results and you see the system working, you're going to start to really enjoy this and it creates a virtuous cycle because the more you enjoy it, the more time you're going to invest. And the more time you invest, the better results you're going to achieve. And then it just starts this flywheel and that's how things get really exciting and fun in your business. so that's it for this video. I hope I accomplished the goal of setting modest expectations while still getting you excited for what's to come. And I'll see you on another video.

Graydon contrasts a full service agency, priced at 3,000 to 5,000 dollars a month with limited client control, and a self taught course requiring months of reverse engineering, with Forever Booked's model, which splits strategy, offer creation, and ad creative between the clinic and Forever Booked while Forever Booked's team handles technical setup such as the CRM, AI follow up, and tracking. He estimates the clinic operator needs roughly one to two hours a week and front desk staff 10 to 30 minutes a day depending on the program phase and ad spend.

Transcript: How much time and effort is required to succeed with our program? First off, I want to be real about time. You're likely already working 46, 40 to 60 hours a week. You don't have time to become a, marketer on top of being a provider, a manager and a firefighter. The last thing you need is another course. What you need instead is a simple system with someone to walk you through it. And that's exactly what Forever Booked is. You're probably walking into this with two promises you're familiar with. The first promise is the agency promise, where they say, give us your money and we'll handle it. This is going to cost between 3 to 5k a month. You're going to get generic campaigns. There's a super long turnaround time when you want to make changes and the longer they have you, the less attention you get. Then you have the course promise where they say you can figure it out yourself. It's going to cost less in dollars, but you're going to pay for it in time. You could spend up to 6 months Reverse engineering something that already exists. And your business waits while you learn. ForeverBooked is neither. And that's by design. The fact is that agencies and courses fail because agencies make you do too little and courses make you do too much. So to illustrate this, this is a graph or table of all the typical marketing tasks that are required to succeed. With marketing. You have everything from strategy and offer creation, all the way to lead, follow up and phone calls and reviewing campaign performance with an agency. They're going to take care of most of it. And you're typically focused on lead, follow up and phone calls. sometimes they do that too. But typically this is what you're going to be focused on. The problem with this is you do not have enough control. And this is why you end up with generic campaigns. And you just feel like you're at the whim of this company that doesn't really know your business or care as much as you do. Then you have the course, which is the other extreme where you're taking care of everything. The downside is you spend time on so many things that you should not be focusing on and You're going to get super frustrated, overwhelmed, and it's going to take forever to get a simple campaign set up. And then you have Forever Booked, which is the perfect balance of what you should be doing and what we should be doing. So strategy and offer creation, you can see that this is done together. Super important that we work with you to create the offers and set up the strategy. The ad creative and copywriting, we want to work with you to leverage your own clinic content. But then we have a whole system to help you create the ads, create the copy and and then you can tweak it to match your brand and your voice. We set up the ad account with you and then all this here, all this technical CRM, set up AI, follow up, build funnels funnel integration, tracking and analytics, we take care of all that. That's not something that you should be focusing on. What you should be focusing is the high level strategy and and creation of the ads with us. And then you're still responsible for the lead follow up and phone calls. And then the weekly performance, we're going to review that with you week by week during the first eight weeks. And then afterwards we're going to give you a really simple dashboard where you can review your results and make informed decisions about what campaigns to run next. So the result is you're engaged, but you're not overwhelmed. You have full control, but but you're also not flying blind And you run the show while staying out of the weeds I truly believe this is the best framework to succeed long term with marketing. To have success long term, you have to be engaged. Especially with the high level strategy and offer creation. You just don't want to be bogged down with the wrong things and that's what our program takes care of. let's look at the actual time investment here. Phase one, setup and systems. This is the first one to two weeks the operator, this is going to be typically the purchaser of the program or the clinic coordinator. This is the person who is in charge for implementing the program and then your front desk. So two to three hours for the operator for the kickoff call and some offer decisions. 10 to 15 minutes per day with the front desk with a 30 minute training. And then you have phase two, launch and lead flow where we actually get things launched. One to two hours a week for the operator, 10 to 15 minutes a day for the front desk. Nurturing close weeks five to six. One hour per week for the operator to review the performance and then 30 minutes a day for the front desk. This ramps a bit because we're going to be increasing your ad spend. Week four, it's the same one hour per week and then 30 minutes a day and then after that ongoing support about an hour per week for the operator and then 30 minutes a day for the front desk. Really important to note that the front desk this will vary depending on how much money you're spending on ads. if you have a huge ad budget and a ton of leads coming in, obviously the front desk is going to be investing more time working those leads. So that's the time investment. It's really quite manageable. But what we're also trying to do is stop you from doing things you don't have time for, like fixing the work of agencies who don't understand your business. Chasing low quality price shopping leads that burn at your front desk. losing more sleep because you still don't have a marketing system that works. Wasting months on random marketing activities that don't move revenue or this is a really big one, losing months cycling between agencies, hoping the next one will finally work. I've seen so many clinics lose so much time over this. Every time you cycle an agency, you lose one to three months, Learning a new system, getting new ads to work, getting used to working with a whole different company. It's just so much time is lost. so our goal is to end this cycle and work with you for years to get consistent snowballing growth And I'll end with this quote by Henry Ford. He says if you always do what you've always done, you'll always get what you've always got. if you keep cycling agencies, you'll get the same inconsistent results. If you instead invest eight weeks installing a simple in house system you control, You can change your clinic forever. So with that said, thank you for watching this video. And And I'll see you on another one.

Graydon shows examples of Forever Booked's ad creative and copy, emphasizing that the best performing ads repurpose a clinic's existing organic Instagram and TikTok content rather than looking like polished stock photo ads, supplemented with before and after composites and AI generated images. He cites one campaign that spent about 1,000 dollars and generated 42,000 dollars in sales, a 37x return, and breaks down the standard ad copy structure of headline, lead paragraph, value stack, qualifiers, call to action, and trust signals.

Transcript: All right. What do the ads look like? This is a super, super common question that we get from clinics that are considering signing up with us. Totally reasonable for you to ask this question. And when you do ask this question, you probably have these concerns under the surface. You may be thinking, will these ads embarrass my brand? Are these just Groupon style discount ads? Does this actually work or are they just pretty templates? Will this attract the right clients or just bargain hunters? So these are all super, super valid concerns. And I want to answer it by starting off and saying that your ads will not look like this. Here's what your ads won't look like. It won't be these generic style sort of like stock photo ads with poor copy that doesn't call out the local market. None of this stuff. This, this particular model she's on, like, I'm pretty sure she's on every second med spa website. She's So super overused. We're not going to use this type, of content. Your ads are not going to look like this. I will say though that the best ads actually don't look like ads. And this is why you shouldn't worry too much about your ads being pretty. Rather, you're going to get the best results by turning your existing organic content Into ads. this approach builds your brand while making you money at the same time. And you need these two things if you're going to successfully run ads and then you can supplement with more graphic heavy and AI generated creative. But by and large, most of our campaigns are driven by this organic content that we're going to repurpose into ads. So I know you're super curious what the ads actually look like. So here are some different examples of ads that we've run. So this is a tox injectable package. It's it's modified for the springtime. This one works really well. This client's getting really good results by promoting a higher ticket offer at a $$700 price point. And then this is actually the founder. She likes to use her face in the ads and it works really well. This is another video composite ad that we use to promote an under eye rescue special which works incredibly well, as well. And you can see that there's a lot of engagement results from this particular campaign. Here's some more. So this is a glow up facial special. It's a lower ticket offer that we have a lot of great success with. The book up estheticians. Another creative for the bye bye under eye package for treating under eyes. this offer right here actually got one of our clients a 37x ROI. They spent about $$1,000 on ads. They made $$42,000 in sales, and then this is actually the creative from the previous page, except the client modified it to be full face talk. So they increased the price and added the chemical peel. This is working really well for them. notice the diversity of the creatives and offers here. The beauty with our program is we're going to recommend what offers work well, but you have complete freedom to run whatever you want. and we'll give you the tools to experiment and be flexible with the promos that you're running. Next I want to talk about the ad copy itself. So this is a good example of ad copy with our system. And I'm going to break down the anatomy. So the first part is what we call the above fold headline. It does 80% of the work because this is the first thing people see when they scroll. It should call out the local market, address the problem and the solution, and then show the price and the total value. So all of our ads use this format. For the above fold copy, We then have the lead paragraph which talks about the what and the mechanism behind the offer. We then have the value stack which breaks down everything that's in the offer and the total value, The benefits. Then then we have qualifiers, eligibility and scarcity, this call to action and then the sign off and trust signals at the bottom. So every piece of this ad copy is meticulously engineered by design. Everything has a purpose and all the information towards the top that's the most important information because people see that first. And then as we get to the bottom of the copy, it transitions to more of the supporting bullet points to get someone over the edge. So so many people may just read this first part and be like, yeah, sign me up. but But a lot of people want more reassurance, which is why we include the benefits. And then of course, the trust signals at the bottom where you can mention all the great things about your clinic that make you different from your competition. Next we have creative, so the three different types of creative that work well are, number one, organic with ID style, offer overlay. So this is where we're going to take the organic content from your Instagram and TikTok and add these overlays that are going to turn that content into an offer. This works incredibly well because it's super organic, it's native to the social feed and it doesn't look like an ad. Then we have these before and after static images and composites where we're going to take before and after images, sometimes video, and then overlay them on these nice graphics. These work really well. And And then finally we have 100% AI generated. These are hit and miss, so we'll always include it in the campaign. So sometimes they work well, sometimes they don't, but they're super easy to make, so we always include them. Now, as you're watching this, you may be wondering, do I need to have content in order to succeed this program? and the answer is no, we do have stock footage that we can get you started with. We can also leverage those AI generated images as well. However, if you want to crush it long term with any sort of marketing, you need to start creating content. It's not as hard as you think and it can actually be really fun and we can help you get started with this as well. So, absolutely, you do not need to have a bunch of content to succeed, but you should definitely start focusing on it and joining a program like this is a perfect reason to start. We're going to give you lots of encouragement and Direction. Step by step instructions for you to start creating your own content. so that's how the creative works And I want to stress that if these creatives aren't exactly how you expected, if you want the design to be a bit different, you can totally customize it with our program. That's the beauty. With this done with you, Program First of all, the copy can be completely customized. This is our proprietary campaign creation system. So you actually create your offer on this page. Once you're happy with how your offer is built, the copy is written with AI but then you can edit it manually. And and then you can also give the AI rewrite instructions if you want to make it shorter, longer, add emojis, etc. Once you're happy with the copy, this is how you make the creative. so to make the organic overlay creatives, you can actually add Instagram posts directly to here. And it will extract your content from Instagram. But you can also use one of our stock videos. So let's say we use one of this videos for the eye and we go to Instagram organic. It will generate that creative for you. And I'll show you what it looks like in a sec. So it creates the composite, and then you can edit this overlay to turn it into an ad. This is how you turn your existing content into ads. It works incredibly well. We can also generate these other styles of creative using your website. So we'll actually pull the color schemes from your website and use it to make these types of creatives. and then you can adjust the colors or use the brand colors from your website. We also have a huge library of Canva templates. So for all these offers, we also have Canva templates as well. So you can open up these Canva templates and then use our Canva designs as well. We have hundreds and hundreds of designs in Canva we have our 100% AI creative builder and then you can also import finished videos from other sources as well. So a ton of options for your creatives. we add new designs all the time. We listen to our clients. If they request certain designs, we can add those as well. So so you're set to go for your ad creatives. And then finally, in summary, I just want to say that one just because an ad looks nice doesn't mean it will perform. The best strategy is to turn your organic content into ads with our campaign builder tool. You should then supplement this organic content with our canva templates and AI generated images. This gives you a good mix of organic and design forward ads. And this is super important when you launch a campaign. You just don't know what's going to work. I've seen so many examples of ugly ads that we launch. I don't think it's going to work well. And the ugly ads that don't look very good are the ones that absolutely crush and generate the most amount of revenue. so that's why it's important to have diversity in your creatives. You want to use AI generated stuff, organic style, creative images, videos, before and afters, all that. So So you want to have diversity and see what the market responds to. and our system makes all of this extremely fast and easy while giving you complete freedom to customize everything to your brand. And that's exactly the combination you want. You need to have structure with your marketing, but also have the freedom to customize it and make your marketing an accurate representation of the unique value that you provide to your clients. so that was a longer video. Thank you for watching it all the way through, and I hope to see you inside our program.

Graydon addresses whether Forever Booked will work with a competing clinic in the same area, stating the company does not offer geographic exclusivity. He argues this is not a practical concern because campaigns are customized per clinic rather than recycled, more clients in a market improve the data Forever Booked can use for everyone, and with about 120 active med spa clients against an estimated 13,000 med spas nationwide, direct overlap in the same market is unlikely.

Transcript: Will you work with my competitor down the street? This is a question we get all the time. It's totally reasonable for you to have this concern. Short answer, maybe if they sign up because no, we do not offer exclusivity With our program. And here's three reasons why you should not be worrying about this at all. Reason number one, you don't win with our system by recycling ads. Unlike traditional agencies who will often just launch these ads and swap out the logo. Our system works much differently. So the first step in creating your campaigns is to start with one of our proven offers. So we have an offer catalog of all the offers that we know will work best. You simply select one of these offers and then you customize it to fit your clinic. so you can customize the name of the offer, the treatments included in it, the price points, absolutely everything you customize for you. Three, you We help you create bespoke copy with AI. we have an entire custom software that converts your offer information and your clinic information into ad copy. right here in this prompt box, you can just describe how you want it to be custom. So you can make it holiday related. If you want it to be a certain style or tone, you can edit that and then to fine tune it, you make the changes directly. and then you can tweak it further. With AI you can make it shorter, longer, more emojis, less emojis until you're happy with it and you have copy that matches your brand. Four, you're going to use our content or leverage your own. And and then our software is going to combine that content with your offer to create these unique one of one creatives that only your clinic is using. leveraging. So the result is you're leveraging a proven system while creating campaigns that are unique to your clinic. This is the way to do it. It's a hybrid approach. And that way you're not flying blind, but you're also not just, running the same offers and ads as everyone else in your area. And by the way, you're going to get the best results when you combine our system with your own content. We have stock footage that we can use, but all our top clinics, they're going to shoot their own clinic content. We'll show them how to do it, and then they combine that with our offer frameworks and to create ads that are unique to them and will convert reason number two, more data equals better results. So every market is different and has unique strengths and weaknesses. It's better for us to have more experience in your market than not. and each additional clinic that we work with gives us more data to share with our community. We've worked with so many clinics at this point, we know all the intricacies of each market and we'll be able to tell you based on your city, the size, the time of year, what offers you should run, and how you should present your campaigns to get the best possible results. Reason number three, we are small and the market is huge. as of 2026, there are an estimated 13,000 medical spas spAs operating in the U.S. as of May 2026, we have 120 med spas active in our system. So In a typical city, there's about 12 clinics, which means that there's a 90% chance you're the only one in your city, and there's an even smaller chance that that clinic is within five miles. And then finally, even if they are, our system is set up so that won't be an issue. I'm telling you, in the last eight years, working with hundreds of medical spas across the country, we've never had one clinic who is lost because we're working with someone else in their area. so, I totally get if you're concerned, but I'm telling you this is not an issue. You have much bigger fish to fry, much more important things to worry about than this.

Graydon lays out the range of outcomes clients see in Forever Booked's program, from ads working immediately in about 20 percent of accounts to needing several rounds of offer testing in roughly a third of accounts to a rare 5 percent requiring a free service extension. He states the company's guarantee is 30 or more interested patient opportunities within the initial 8 weeks, extended free of charge if not met rather than refunded, and cites a 0.10 percent payment dispute rate since 2024 as evidence of client satisfaction, along with a client example that grew from 80,000 to 127,000 dollars a month within 8 weeks of joining.

Transcript: What if the program doesn't work? So this is definitely a question that's crossed your mind, especially if you've worked with other marketing agencies and didn't get good results. So in this video, we're going to tackle this question head on and show you exactly what we do to maximize the chance that you succeed and then also protect the downside if things don't go as well as planned. so let's be honest marketing is hard and doesn't always work because there are a ton of variables at play, many of which are completely outside of our control. And this is why you should never really trust marketers who say their stuff works 100 of the time. Whenever If you ever hear that, run away fast. It's just simply not true. That said, there's a lot we can do to maximize both your success and course correct if things don't go as well as planned. So here, all the possible scenarios of what can happen when working with us. The best case is that your ads work on the first try and you're booking one to three appointments per day. right out of the gate. Realistic case, we may need one to three follow up calls to tweak the ads and follow up process. This is pretty common. We might also have to to test out a new offer because the offer doesn't always hit on the first try. The challenging case we need to run two to three different offers until we find one that works in your market. the very challenging case where we need to test up to six different offers while implementing a number of advanced interventions. so we have quite a few tools up our sleeve that we can use in this case. And then the worst case where we extend the account free of charge until it works. we can get those results and get your account profitable. So best case is about 20% of accounts. It's nice when it happens. The realistic case is about 40% of accounts. Challenging 20%, very challenging. About 15% of accounts. And then the absolute worst case is about 5% of accounts where we need to implement a payment extension to get your account profitable so you're happy with the results. So you'll notice here that most of the time we can make it work. And that's because you can almost always get ads to work. You just have to be persistent until you find a winner. And a good thing to test is see if other clinics in your area are running ads. It's very easy to do this with the ads library. You can spy on the ads that your competitors are running. If those people are running ads, it means ads can work in your town. And in fact, the harder it is to get ads to work, the bigger advantage you're going to have once you finally crack them. Because it's hard for everyone else in your market too. so it's worth figuring out ads because once you get there, you actually have more of a competitive advantage. and if regular ads don't work, we can always try event ads. We actually have some clients that prefer to run these event ads where we get 10 to 15 people to show up for a small private session where you can then sell in a group setting. And this works really, really well. If you want to focus on your high ticket treatments, events are a great way to do that. you may be wondering about our guarantee. Our guarantee is that during the initial eight week program we aim for 30 plus interested patient opportunities. And and if we don't hit 30, we can extend the program free of charge until we do. and this is the bare minimum, by the way. Most of our clients do much better. This is just the bare minimum floor of results that we want to get you with our program. An interested patient opportunity is a new or lapsed patient from our campaigns who replies wanting to book. So these are people who otherwise wouldn't be coming into your clinic, either reactivated or or completely new patients that we generated from advertising. And to qualify, you just need to complete onboarding, keep at least one approved campaign live and and spend at least $$2,000 on ads during that eight weeks. this is a service extension guarantee only it's not a money back guarantee. You You can get your money back within seven days of signing up for the program, but otherwise this is an extension on your account, not a money back guarantee. And the reason why we don't do money back is we've done this before and it honestly just attracts the wrong client. and we've been around long enough, we've been around over nine years. At this point, we have a good enough program, a good enough reputation that we frankly do not need to offer a money back guarantee. And it's the same thing in your clinic. If you had a patient that just purchased because of a money back guarantee, they're probably not going to be a good patient because because they didn't buy for the correct reasons. so we'd rather set very modest expectations, lose a few clients that would have only purchased with the guarantee, and then just work with fewer, better clients. That's And this philosophy reflects itself in our dispute rate. So I ran a report in our stripe account. This is our dispute rate from July 2024 to July 2026. It's point 10%. So just to give you some context on that, I just put this into CBD. Point 10% is is excellent for any agency. To put it into perspective, that's about one dispute for every 1,000 transactions. What this means is that we set expectations correctly, modestly. We don't promise the world. and then we try to over deliver as much as possible. If clients were truly upset, they signed up, they weren't getting something that they were promised, our dispute rate would be much higher. And you can also just look us up online. Google Forever Booked. what. See what people are saying about us online. There's virtually no stories about people getting burnt by our company because we set expectations low. We only sign who we believe can get results. And we don't work with that many clients. We only work with a few qualified clinics That we believe can get results. so I want to end this video with a quote by Alex Hormozi. He says you lose 1 billion each year. You don't make 1 billion. so I'm not saying you need to make a billion dollars a year. What I'm saying is that you need to look at your downside of not doing anything. everyone looks at the downside of signing up for a program, but what is your downside if you don't take action with marketing today? whether it's our program or someone else's program or just implementing this yourself, you need to take action. and a great client example is Clementina shoal. They were stuck at 80k a month for years despite trying everything to grow within 8 weeks with us, they went from 80k to 127k a month. And now they're, at multiple millions with multiple locations years later. So the cost of doing nothing for Cleveland, Tina, would have been 47k a month because they were stuck at that 80k for so long. Once they joined our program, they got that instant boost. Imagine if they waited a year to join our program. it would have been another year losing 47k a month because they wouldn't have made that by joining our program. so whether it's our program or not, look at the downside of doing nothing do your research. Figure out what's going to work best for you and take action.

Graydon Ursel compares the three models med spa marketing companies use, agencies, software platforms, and coaching or courses, framing the choice as a trade between how much control the owner keeps and how much work they carry. He walks through typical pricing for each (agencies at roughly 1,500 to 8,000 dollars a month plus ad spend), the pros and cons, and the common complaints about agency control and visibility, so an owner can pick the model that fits them rather than assuming any one company is best.

Graydon Ursel explains how to evaluate a med spa marketing agency along three dimensions, breadth (how many services it promises), depth (whether it gets impressions, leads, or booked appointments), and niche (whether it serves only med spas or every business), arguing that the more expansive the promise, the more skeptical an owner should be. He recommends paid social ads for clinics that need appointments now, staying involved in offer and content strategy, not overpaying for websites, pairing SEO with web design, and treating SEO and content as long term compounding investments.

Graydon Ursel breaks down how a brand new Texas med spa with no database and no reputation booked 50 pre opening appointments in 8 days. He argues a perfect website, Instagram following, and branding matter far less than lead volume, and lays out the cast a wide net, then filter approach: a low commitment, heavily discounted introductory offer that is cheap to deliver, which produced leads at about 1.28 dollars each, followed by a Mother's Day reactivation text and a grand opening ad that drew RSVPs at about 3 dollars each.

Graydon presents five Meta ad tactics for med spas in 2026 based on data from over 725 clinics, including selling problem based offers instead of discounted treatments, repurposing organic social content into ads, tying offers to seasons and trends, testing offers quickly, and using AI for copy and initial lead follow up while keeping a human in the loop. He also demonstrates Forever Booked's campaign builder tool, showing how an offer and a Meta ad can be assembled and submitted for launch in a few minutes.

Graydon lays out seven rules for building med spa offers, including prioritizing the offer above everything else, using broad appeal low ticket offers to bring in volume before spear fishing for big packages, focusing on problems rather than specific treatments, never advertising more than one offer at a time, making offers as specific as possible, changing an offer's creative and copy rather than replacing it outright, and recognizing that some treatments like RF microneedling advertise poorly while others like laser facials advertise well. He illustrates each rule with real client offer examples.

Graydon walks through a full Meta ads framework for med spas covering the offer (about 60 percent of results), creative (25 percent), copy (10 percent), and targeting (5 percent), explaining how to build bundled unicorn offers priced at roughly 10 to 50 percent of their stated total value. He also covers lead response speed, citing a claim that contact odds drop 100 fold if a lead waits 30 minutes instead of 5, the pairing of AI with human appointment setters, tactics for raising show rates such as prepayment and confirmation texts, and an in clinic sales process built on case studies and a structured downsell sequence.

Graydon describes a referral program built with clients Lauren and Diane Howard of Aesthetic Finesse that generated 46 new patients per month from about 700 referral requests without any ad spend. He explains that referrals require both delivering fast, differentiated results and a strong in clinic experience so clients want to refer, and asking properly with generous incentives, citing a give 200 dollars, get 100 dollars structure, in person referral sheets, and a selfie plus text follow up method as more effective than automated QR code sign ups.

Graydon outlines a three part framework for easier in clinic selling: an optimized sales environment, a structured consultation sequence, and correct offer sequencing. He covers engaging the five senses in clinic, using Google reviews and before and after case studies as social proof during consultations, and an offer ladder that moves new clients from low ticket to mid and high ticket offers and eventually memberships, rather than trying to sell memberships or big packages to people who have not yet visited.

Graydon argues med spas should stop advertising individual commoditized treatments and instead bundle them into differentiated unicorn offers, using an analogy of selling a finished cake rather than raw ingredients. He cites a real example, a Forever Young injection package priced at 97 dollars against a stated 350 dollar value, that drew 600 comments and produced a 10x return on ad spend, and argues that context such as creative, online reputation, and the in clinic experience determines whether an offer reads as a cheap discount or a premium deal.

Graydon walks through a case study of a med spa client who spent 1,500 dollars on ads and generated 471 leads, 86 booked appointments, and 65 new clients within about 60 days, a reported 23 dollar cost per new client and roughly 9x return on ad spend. He attributes the results to a bundled unicorn offer, an AI chat concierge that qualifies and re engages leads, a defined appointment booking and deposit collection workflow, and an in clinic closing and downsell process built around a tailored treatment plan tool.

Graydon compares the time required to run marketing in house through Forever Booked against hiring a traditional marketing agency across five stages: onboarding, offer creation, campaign launch, lead follow up, and ongoing maintenance. He argues the time cost is roughly equal or only slightly higher in house, since agencies mostly reuse templates and are slow to make changes, while running campaigns directly gives clinics more control, faster iteration, and avoids the diluted attention of an account manager handling dozens of other clinics.